Let me just say it: Experiences are not extra. They are everything. And yet, time and time again, I hear leaders and business owners call them “nice to have” things. Fluffy. Cute. Not necessary. I want to be clear: That mindset? It’s not just outdated, it’s dangerous. Because in today’s world of AI, automation, and endless options, the one thing that sets your business apart is not your product. It’s not your pricing. It’s how you make people feel. Three Myths That Are Quiet