The Power of a Gold Pen and a Grocery List

Why the tiniest gesture might be the thing they remember forever.

In January, I attended a women's retreat with GoBundance Women. There were 60 powerful, strong and successful women in Puerto Rico - amazing speakers and epic experiences. And while the trip was planned to be filled with abundant learning and connections, what was incredibly important to me was to carve out time to reflect, reset, and connect with two of my best friends.I wanted them to feel something when they arrived. Something personal. Something thoughtful.

The agenda had a simple instruction: “Bring your own journal.”So I did what any experience-minded person would do, I brought three.

A Journal, a Bookmark, and a Handwritten Note

Before the trip, I found out their favorite color: emerald green. I ordered two beautifully bound Papier journals in just the right shade. Each one had their name on it. I paired it with a gold-plated wave bookmark (a nod to the retreat theme: Wisdom & Waves), a gold pen, and a handwritten note on matching green stationery. I tucked it into their room so it would be the first thing they saw when they arrived.

The journals cost less than a dinner out.The memory? It still lives on.

The Grocery List That Changed Everything

Months later, one of the women told me:

“Every time I write my grocery list with that gold pen, I feel fancy. I feel seen. I feel like that moment meant something.”

It wasn’t the pen.It wasn’t the retreat.It was the emotion tied to that moment - the intention, the detail, the connection.

That’s the power of a gold pen and a grocery list.

Experiences Don’t Need to Be Grand - They Need to Be Real

We’ve been conditioned to think “client experiences” mean big gestures. Surprise trips. Expensive boxes. Lavish gifts.

But that’s not what people remember.

People remember how you made them feel.And they especially remember when you make the ordinary feel extraordinary.

That’s what an experience is.And that’s why this work matters.

Your Clients Are Longing to Feel Like That Too

You don’t need a big budget or a 10-step marketing plan.You just need to care.To notice.To listen for the little things and act on them with intention.

The gold pen wasn’t about stationery.It was about thoughtfulness.

And that thoughtfulness?That’s what creates loyalty.That’s what creates brand gravity.That’s what gets people talking about you when you’re not in the room.

Want to Create “Gold Pen” Moments in Your Business?

Let’s uncover the small, meaningful details that will leave your clients feeling:

• Seen 

• Special

• Celebrated

Book a 1:1 Experience Brainstorm or let’s map your client touchpoints together.

Because when someone remembers a grocery list moment forever,You’ve done more than impress them.

You’ve made a mark.