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What a Golden Egg Taught Me About Customer Experience
How a $0.50 Candy and a Handwritten Note Sparked a Core Memory The other day, I picked up my usual Giant Direct grocery order. It was a normal Monday. No holiday. No birthday. No expectations.Just a mom who found love for online grocery ordering so that she can also work on her to-do list that never seems to quit. My sons helped unload the car without being asked (a rare miracle in itself), and as they carried bags inside, my son Hudson paused and held something up:“Mom… why

Lindsay Smith
Apr 7, 20253 min read


5 Small Changes That Create Raving Fans Overnight
Quick, Actionable Tips for Businesses That Want to Stand Out Creating raving fans doesn’t have to be complicated or expensive. The truth is, the most unforgettable customer experiences are built on small, intentional touches - the kind that make someone feel seen, valued, and important. Whether you're leading a company, managing a team, or running a solo business, these five simple shifts can turn everyday customers into lifelong advocates. Start with Names - and Mean Them Th

Lindsay Smith
Mar 31, 20253 min read


From Moments to Movement: The Night It All Came Full Circle
Last night, something extraordinary happened. I hosted my official book launch and first signing party at Bar Sea in Conshohocken, PA - one of the stunning venues owned by Pieri Hospitality , a company that deeply understands what I believe at my core: that the experience is everything. The room was filled with beauty and intention. 💐 Flowers from @_happydayflowers_ softened every corner with joy. 🍸 Two signature cocktails told a story:– “ Chapter One ,” made with a limit

Lindsay Smith
Mar 28, 20253 min read


When the Experience Goes Wrong, What Happens Next Is Everything
We often talk about creating perfect customer experiences—anticipating needs, exceeding expectations, delivering delight at every turn. But what happens when things go wrong? Because eventually… they will. And when they do, what happens next becomes more powerful than the mistake itself. The Dinner That Went Sideways Just last week, everything at dinner went off the rails. They were out of multiple menu items.The food took over an hour.When it finally arrived, it was cold. T

Lindsay Smith
Mar 25, 20252 min read


The Secret to Making Customers Feel Like VIPs (And Why It Works)
How Small Gestures Lead to Big Loyalty In a world where businesses are constantly fighting for attention—through ads, promotions, and branding—there’s one strategy that cuts through all the noise: making your customers feel like VIPs. I’m not talking about extravagant perks or over-the-top luxury. I’m talking about thoughtful, intentional gestures that show customers they matter. Because here’s the truth: People don’t remember logos. They remember how you made them feel. And

Lindsay Smith
Mar 17, 20253 min read


The Cost of Ignoring the Customer Experience
Imagine walking into a business where no one greets you, the service feels transactional, and you leave feeling like just another number. Now, compare that to an experience where you’re welcomed by name, treated with care, and leave feeling valued. Which business would you return to? Here’s the truth: Customer experience (CX) isn’t a “nice-to-have” – it’s a business strategy necessity. And yet, many companies still prioritize flashy marketing campaigns over meaningful intera

Lindsay Smith
Mar 10, 20252 min read


Women Who Lead: The Power of Experiences in Business and Beyond
March is Women's History Month , a time to honor the trailblazers who have shaped industries, broken barriers, and paved the way for future generations. While history often celebrates women for their achievements, I want to focus on something deeper—the experiences they’ve created and the relationships they’ve built that have made a lasting impact. For women in business, leadership, and entrepreneurship, success isn’t just about climbing the ranks—it’s about how we make peopl

Lindsay Smith
Mar 8, 20252 min read


How Kimpton Hotels Built a Brand on Experience & How You Can Too
If you’ve ever stayed at a Kimpton Hotel, you know it’s different. It’s not just a place to sleep—it’s an experience. From the moment you walk in, you’re treated like a guest in someone’s home rather than just another traveler passing through. They remember your name. They offer complimentary wine hours. They welcome your pets like family. And these small touches aren’t random—they’re strategic. Kimpton doesn’t just sell hotel rooms—they create unforgettable customer experien

Lindsay Smith
Mar 3, 20252 min read


Why Customer Experiences Will Always Beat Marketing
Think about the last time you felt like a true VIP. Maybe it was at a hotel that anticipated your every need, a restaurant that made you feel like their most important guest, or a business that remembered your preferences before you even spoke. Now, think about the companies you’re loyal to—do they make you feel special? Most businesses pour their budgets into marketing, branding, and gimmicks, hoping to attract attention. But what if I told you the most powerful strategy isn

Lindsay Smith
Feb 24, 20252 min read
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